Amazon Web Services (AWS), a cloud computing platform, launched its interactive video service (IVS) in the Philippines and Indonesia. IVS is a live streaming solution that provides viewers with a lower latency experience or the time it takes for a video to move from camera to viewer, resulting in more seamless video content.
“Built on the same live streaming technology that powers Twitch [an American live video streaming app]Amazon IVS is a fully managed service that makes it easy to set up interactive live video streams for a web or mobile application in just minutes,” said Shweta Jain, Media and Entertainment Business Development Manager, AWS Asia Pacific, in a press release.
Traditional video streaming required latencies of 20-30 seconds to accommodate the preparation of content needed for high-quality viewing on multiple devices. Amazon’s points of presence (PoPs) in Manila and Jakarta are delivered through edge computing, bringing processing closer to where the data is generated.
IVS can support different industries – such as e-commerce, gaming and travel – that want to enable interactivity with videos on their websites or applications, added Paul Chen, solution architecture manager for the ASEAN region of AWS.
“It’s designed for developers who want to add live video and enable interactivity with video in their app or site without investing in streaming infrastructure,” he said.Business world in an email. “Developers who aren’t video experts can focus on building interactive video experiences using a simple set of APIs. [application programming interface] to synchronize features such as polls, surveys and other overlays with live video.
Uses include real-time Q&As and polls, and promotions synchronized alongside live video, to allow viewers to make purchases or donations related to displayed content.
Traveloka, a super travel app based in Indonesia, has already integrated with AWS’ IVS system to meet its needs for delivering live content related to flights, hotels and food. The service has also been used to live-stream product promotions on its platform, including during the super app’s Salebrat10n anniversary campaign.
The Amazon IVS Points of Presence in Jakarta and Manila follow the recent announcement of the launch of 10 new AWS Local Zones – a type of infrastructure deployment that brings together compute, storage, database and other Customer AWS Services – in the Asia Pacific region. The aforementioned AWS Local Zones will be deployed in Australia (Brisbane and Perth), India (Bengaluru, Chennai, Delhi and Kolkata), New Zealand (Auckland), Philippines (Manila), Thailand (Bangkok) and Vietnam ( Hanoi) over the next two years.
“We look forward to working with customers in the Philippines to implement Amazon IVS to support their business,” Chen added. – Patricia B. Mirasol