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Influencers need to make content clear and simple | Daily Express Online

Influencers need to create clear and simple content

Published on: Wednesday, November 23, 2022

From: Sherell Jeffrey

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Dana Shaban speaking to budding young influencers at the 41st Sharjah International Book Fair.

Sharjah: The key to success on social media platforms is to have content that is both interesting and useful, according to Dana Shaban, entrepreneur and social media expert. “Content is king,” she said, while emphasizing that messages on digital platforms should be clear and simple. “The key to success is to publish content that is both interesting and useful,” she told young people who wanted to become influencers at the 41st Sharjah International Book Fair during a session titled “The writing on social media.


“Content should have a point and help with something. The person who wants to be an influencer should make it clear within the first 10-15 seconds what the purpose of the video is. If they don’t, the viewer will lose interest and move on to the next video.”Instead of just using captions or photos and videos, the person should appear in front of the camera to build their presence and credibility,” she said, adding that people tend to watch videos more than images and textual content on social media platforms. Shaban told influencers, “Even if you’re facing the camera in your video, you still need to add captions so that more people feel compelled to listen and watch the video.”

She said that with every piece of content released, the person who created it should ask viewers to do something, which would help them engage more. She also told people to watch out for YouTube Shorts, which will start making money early next year and allow people to earn money from their social media content. Originally launched in India on September 14, 2020 and rolled out in the United States on March 18, 2021, YouTube Shorts quickly surpassed 6.5 billion daily views globally. Shorts was finally released in beta mode in 100 countries around the world on July 12, 2021.


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