Starbucks India has opened its first Reserve flagship store in Mumbai, Maharashtra.
The 5,200 sq m Starbucks Reserve Fort Mumbai sells drinks, food and reserve products, such as black and gold cups and tumblers bearing the Starbucks Reserve brand.
The flagship is decorated with a contemporary color scheme and a Starbucks mermaid by two local Mumbai artists, Sonal Vasave and Makarand Narkar. Customers can scan the nearest QR code with their Instagram camera to view the painting in augmented reality (AR).
Additionally, there is a Black Eagle espresso machine in the store, and Starbucks says customers can experience the “most exquisite and rare coffees” in the world, such as Bolivia Sol de la Mañana, Rwanda Sholi and Sumatra Kerinci.
In 2012, Starbucks debuted in India in a collaboration with Tata Consumer Products. Tata Starbucks, a joint venture between two companies, now operates more than 300 locations nationwide and has expanded to 14 new cities this year.
“For 10 years, Starbucks has been improving the craft of coffee and delivering unique experiences to our customers in India,” said Sushant Dash, CEO of Tata Starbucks.
“We value the strong relationships we have with our customers and will continue to innovate and grow to improve coffee culture in India. Starbucks Reserve is a selection of the rarest and most extraordinary coffees Starbucks has to offer, and transports customers and coffee lovers on an immersive and personalized coffee journey.
Tata Starbucks opened its first stores run entirely by women in 2020, aiming to expand opportunities for female partners. This program has expanded to 15 locations across the country.